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Pure Lano: innovative, natural, effective. Pure Lano is an innovative skincare and cosmetics brand that aims to produce scientifically formulated, natural based products that enhance the health and beauty of the skin through nourishing ingredients that soothe and protect. Our effective skincare and cosmetics utilize ultra-pure lanolin to rejuvenate dry, damaged skin, uplifting and nourishing not only the body, but the mind by creating a newfound confidence in healthy, glowing skin.